TVG: With The Sims 2, something of a modding community was built up with user generated content, but this time around you’re really embracing user created content. Will you have a marketing strategy for that at all, or are you planning to serve up all that sort of content for free?
Yeah, absolutely. For The Sims 2 we did Body Shop, so we released a separate program that allowed players to customise their sims and stuff like that. In The Sims 3 we’re actually incorporating a lot of those tools that we released into the game itself, so you do all of the uploading, sharing and alike in-game. What we would love to do is make it even easier, allowing the player to customise even more. They can then post it to the exchange and see what other people have made but all within our standard, so there’s nothing too graphic – no decapitations.