Onderverdeeld in een aantal hoofdpunten: General Franchise Top Points, The Sims 3 Marketing Campaign, The Sims 3 on Social Media, The Sims 3 on Media Hubs, Additional Marketing: Twitter en The Magic of Simlish.
* This game will have the first dedicated social marketing campaign
* The first official Facebook page had almost 240,000 fans as of June 3, 2009
* The first official Twitter feed had over 12,500 followers at that time
* The first official YouTube channel had over 30,000 subscribers, with over 8 million video views in total