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Electronic Arts

Maxis, de studio verantwoordelijk voor de De Sims-spellen, wordt samen met EA Mobile gevoegd tot EA Worldwide Studios. Samantha Ryan zal verantwoordelijk worden (of eigenlijk blijven) voor de leiding van de studio na het eerdere vertrek van Rachel Franklin bij de Maxis-tak. Andrew Wilson, CEO van Electronic Arts, schreef hierover het volgende:

“Electronic Arts laat Maxis samenvloeien tot EA Worldwide Studios” verder lezen


Rachel Franklin, beter bekend als SimGuruRachel, verlaat EA en de De Sims-franchise. Nadat ze de afgelopen tijd de Algemeen Directeur was binnen de serie, gaat ze nu op zoek naar nieuwe uitdagingen buiten Maxis, zo laat SimGuruLyndsay weten via het onderstaande bericht.

SimGuruRachel verlaat EA.
I have some important news to share with you all today. It’s never easy to say goodbye but today, we wish a fond farewell to our friend and colleague Rachel Franklin. She has decided to leave Maxis to explore new opportunities. We’re going to miss her creative spark, her infectious enthusiasm, and the passion that she brought to the studio every day. I can definitely say I’m excited to see what she does next and will be cheering her on!

Rachel leaves Maxis stronger than ever. We’re all so excited by the incredible passion we see from you in The Sims 4 nearly two years after we first released the game. We’ve proven to you our commitment to regularly providing new experiences, like the recent Dining Out Game Pack and expansion to Create A Sim, and that won’t change. We’ve got lots more planned for the months and years ahead that we can’t wait to share with you.

We have a strong leadership team in place at Maxis and we’re focused on one thing: delivering great things to you, our players. We’re looking to fill Rachel’s shoes, but in the meantime myself and all the other SimGurus will continue to connect with you and share our enthusiasm for the game and new things to come.



Ieder bedrijf heeft collega’s en soms halen collega’s onder elkaar wel eens een grapje uit. De middelbare school humor stopt niet nadat je klaar bent met school, zeker niet! Dat bewijst deze blog wel. Jammer genoeg is deze blog in het Engels. Of er een vertaling komt durf ik nog niet te zeggen.

Maxis is bursting at the seams with creative people. Usually, that creativity is spent making awesome Sims games. Sometimes, it is channeled into art projects or landscaping or fine cuisine. Or, occasionally, that creativity gets diverted into mischief. I remember a lot of that mischief fondly, so I’d like to share just a few of the occasions when it found its way into someone’s cube.

De hele blog kun je hier lezen

Nieuwe SimCity preview door Wired

“The genesis of GlassBox goes all the way back to SimCity 4,” added Creative Director Ocean Quigley, “when [engineer] Andrew Willmott and I imagined what the ultimate simulator might look like. At the time, computers weren’t powerful enough for us to implement that at any reasonable scale, so our ideas had to lie fallow until we finished Spore.”

The final product is an engine that’s both powerful and general. Where earlierSimCity games performed all the background calculations involved in running the player’s city, then translated them into a visual representation, GlassBox allows Maxis to effectively do the opposite with the new game.

Bron: SimPrograms